Unless they have been living in a cave somewhere then pretty much everyone has heard of sites such a Facebook, Twitter and MySpace, how could they not have? These sites are so popular that they are not only mentioned frequently in on TV shows and in movies but they have also become headline news on numerous occasions. Facebook has apparently had a hand in helping to catch several criminals and you have no doubt heard the stories of celebrities airing their opinions of one another on Twitter.
My point is this…social networking sites are HUGE hotbeds of activity; from bored housewives wanting some social interaction to celebrities wanting to connect with their fans, from teenagers wanting to chat with friends to grandmothers trying to keep up to date with their families and from musicians promoting their music to gamers sharing their MMO exploits, social networking sites cover almost every social group you can think of. Don’t believe me? Try typing Amish into Facebook, last time I looked there were over 3000 fans for the Amish as a religious organisation. For a culture that doesn’t allow technology that really is impressive!
So what does this have to do with making money?
With so many people gathering in one place there is no doubt going to be a way to make money from it. You can advertise your business on Facebook, this does cost money but the fact of the matter is that Facebook not only has much better audience targeting system for its advertisers but it also has MORE people visiting it than Google does!