The concept of music players really had a facelift with the arrival of iPods. The portable media players designed and marketed by Apple Inc. named iPods were launched in October 2001. It was the result of the hub strategy of Apple Inc. that paved way for the entry of iPods. The company while dealing with various manufacturing of various electronic gadgets felt that the existing digital music players were “big and clunky or small and useless” leading them towards the production of Apple iPods. It took more than a year to get the Apple iPods to get developed. Apple iPods were launched with the catchy caption “1000 songs in your pocket,” that was widely accepted by the music lovers around the globe.
It was Vinnie Chieco, a freelance copywriter, who christened iPod for the product. He was called by Apple to figure out how to introduce the new player to the public that could really create a storm in the electronic market. The first public demonstration of the iPod kiosks took place in New Jersey in March 1998, and the commercial use started in January 2000. The trademark was registered by the USPTO in November 2003, and Grassy assigned it to Apple Computer, Inc. in 2005. Apple iPods were constructed in the way that they are able to carry MP3, AAC/M4A, Protected AC, AIFF, WAV, Audible audio book and Apple Lossless audio file formats ensuring perfect and excellent musical entertainment for the user.
